![]() The chemistry is natural and the delivery is refined. The collaborations feel less like a business move, and more organic. No doubt, enlisting Kendrick Lamar, Puff Daddy, YG and Cee-Lo Green on the album certainly does feel like a move influenced by commercial motives, but Nipsey stands his own against every feature. Victory Lap finds a way to include the optimal amount of featured artists to help Nipsey paint pictures without making the album feel like a soundtrack full of co-signs. “I’m finna take it there, this time around I’ma make it clear/Spoke some things into the universe and they appeared,” admits Nipsey on the intro, proving that his self-prophetic lyrics propelled him to this moment. The bold move of starting an album with the title track could hypothetically destroy the project with improperly paced timing and unorganized conceptual planning. Nipsey masterfully delivers the opposite, and sets the stage for the rest of the album effortlessly. His delivery has never been frail, but the booming bark of Nipsey’s declarations feel more astounding on this project. He has been perfecting his lyrical craft and hustling his talent like a prudent boss all these years. The culmination of his years of dedication has led to this moment, Victory Lap.įrom the moment the album opens, a sense of epic importance resonates from Nipsey’s voice. In the decade since he signed his first deal, Nipsey’s been building a cult following that includes several of your favorite rappers. How could a rapper as polished and proficient as Nipsey Hussle be shelved? There’s no doubt Hussle thought the same thing. Hussle signed with Epic Records back in 2008, and stalled out on the label despite generating a healthy buzz in the industry. Although Hussle has several W’s under his belt, the Los Angeles lyricist had an arduous journey to reach the release date of his first studio album. Nipsey Hussle is a mixtape monster with an insatiable hunger. His Marathon series set the world ablaze and positioned him for a West Coast takeover. His Crenshaw project earned him $100,000 in less than 24 hours when he sold 1000 copies of the mixtape for $100 dollars each. ![]()
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December 2022
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